Auction of theatre performance Ich Kann Nicht Anders by Beton Ltd.

Forsale was established in 2020 by theatre maker Lea Kukovičič as a conceptual artwork radicalising the economics of theatre and as an answer to the question of the value of theatre performances today. By 2021 FORSALE became Performance Auction House, the world’s first auction house auctioning theatre performances.

The FORSALE Performing Arts Auction House offers a sleek and enchanting entry into a complex and ambiguous world where reality and fiction intertwine in the fields of theater, law and economics.
FORSALE encourages audience members to become potential customers, experience ownership, and learn what it means to possess performativity. The FORSALE Performing Arts Auction House evaluates untapped resources in the global market. With its legal, economic and philosophical framework, FORSALE shows how to teach a lesson to neoliberalism, as it uses privatization to keep the common good alive.

It is the next step in the history of ownership and the future of the ephemeral economy.

The auction of the performance Ich kann nicht anders takes place only once, but the Performance Auction House will continue to operate, selling other performances and creating new value, which will benefit both artists and the first investors. In addition to the financial polygon, FORSALE opens up questions of ownership, authorship and, above all, the ephemerality and collectivity of theatre – how to sell the elusive, or will FORSALE be the product which will defeat the system?

So come and buy, because,
“If you want to change the world, you have to own it.
To own it, you have to buy it!”

Additional information

August 27th 2021, Stara mestna elektrarna – Elektro Ljubljana, as part of Mladi levi festival

Upcoming presentations:

Past performances:

  • November 17th, artist talk, Drugajanje Festival, gimnazija Ptuj
  • November 15th 2023, Sisi Festival SŐT7, Bethlen Theatre, Budapest, Hungary
  • October 15th 2022, Zoom festival, Rijeka, Croatia
  • September 10th 2022, X10, Kutna Hora
  • July 8th 2022, lecture performance, Kunstraum Innsbruck, Innsbruck, Austria
  • March 31st 2022, lecture performance, gledališče Glej, as part of TRIGGER
  • March 9th 2022, lecture performance, Stara mesta elektrarna – Elektro Ljubljana, as part of CTC -> CTI conference
  • March 7th 2022, artist talk, DAMU, Prague
  • March 4th 2022, artist talk, DAMU, Prague
  • November 23rd 2021, II. gimnazija Maribor, as part of Drugajanje Festival
  • November 7th 2021, Škrlovec Tower, artist talk, as part of The Week of Slovenian Drama
  • September 22nd 2021, Stara mestna elektrarna – Elektro Ljubljana, artist talk as part of Re-shape conference
Thanks to: Beton Ltd., Alenka Gregorič, Tanja Radež, Theresa Von Wuthenau, Doroteja Nadrah
In the media:


  • Idea, concept, artistic director: Lea Kukovičič
  • Auction directed by: Lea Kukovičič in collaboration with Beton Ltd.
  • CEO and Creative producer: Alma R. Selimović
  • Artistic collaborators: Katarina Stegnar, Primož Bezjak, Branko Jordan
  • Theatre expert: Janez Janša
  • Art expert and advisor: Tevž Logar
  • Artistic advisor and dramaturg: Sodja Zupanc Lotker
  • Auctioneer: Goran Medjugorac
  • Dramaturg: Cristina Maldonado
  • Set design: Tina Bonča
  • Sound design: Jure Vlahovič, Rok Kovač
  • Economic advisor: Bogomir Kovač
  • Legal advisor: Dino Bauk
  • Video creator & live stream: Gregor Gobec, Branka Keser
  • Visual design: Toni
  • Soprano Meneglejte
  • Website designer: Maša Planinc
  • Head of public relations: Tamara Bračič Vidmar
  • Instagram designer and assistant: Marta Magini
  • Light design: Andrej Petrovčič
  • Technical director: Igor Remeta
  • Tehnical support: Duško Pušica
  • Organisation: Maja Vižin, Mojca Jug, Klara Drnovšek Solina, Špela Kopitar, Polona Vozel, Ana Lorger, Ajda Koloini
  • Supported by: Minstrstvo za kulturo RS, Mestna občina Ljubljana, Ministrstvo za javno upravo, Evropska unija – Program Ustvarjalna Evropa, Kultura, Create to Connect -> Create to Impact


Lea Kukovičič (1994) holds a bachelor’s degree in dramaturgy from AGRFT and a master’s degree in directing from DAMU in Prague – auteur theater and object theater.

She is interested in the game of established social systems – how to establish enough rules to keep the game running while we play it and at the same time – how to break the rules of the.

She is a theater creator, but her work is often enriched and informed by political contemporary visual arts; in her creations she focuses on how art can directly influence society, the economy and politics. She creates temporary collectives of artists and non-artists who rethink and define theater.